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The
Nation 108
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A Plus
Bread
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Today I want to write about Thai bread eating culture which has
not been with our eating culture until fairly recently lets say
about two hundred years or so compare to our consumption of rice
as a staple starch in our diet ever since the beginning of Thai
eating culture. The Thai word for bread is Khanom Pung. This
word is derived from the French word for bread, which is Pain. I
guess the French introduced their pain to us Thais but since we
are the only nation in S.E. Asia that was not colonized by
either the French or the English bread did not become one of the
main source of starch in our diet. The French have a greater
influence in the food culture of those nations that they
colonized than the English. It should be so because the French
take great pride in their cuisine and are great eaters and
inventors of food. While the English, only until fairly recently
have turned their rather bland and uninteresting food around
were more concerning with administrating their colonies than
introducing their favorite dishes to the local populace. It is
therefore not surprising to still see lasting influence of
French eating culture in these former colonies. I went to
Vietnam, Laos and Cambodia and was very happy to see that even
in small villages in the countryside still have their own
bakeries producing great amounts of baguettes. They eat them as
breakfast or lunch items, stuffed with locally made pates and
sausages and Asian version of pickles made with papaya or
cucumbers because they cannot grow cornichons in S.E.Asia. |
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While in Thailand, these baguettes did not take hold in our food
culture and we have always
regarded bread as Farang items or Kanom, which literally means
snacks. We were also more influenced by the English use of
bread which are made into sandwiches. The Thai
aristocracy took up the English eating culture of the afternoon
tea because most of our Princes since the time of King Rama IV
were educated in
England.We
Thais only knew that bread had to be white and in loaf forms and
sliced. We were unfamiliar with other kinds of Grains such as
whole wheat or
Rye.
WE cant tell the difference between leaven and un-leaven breads,
consequently we have been eating the same old sliced white bread
for years. Mass consumption of sliced white bread has not
changed much in the last 10 to 20 years. There are hotels and
bakeries that have sprouted up all over
Bangkok
but most of them make pastries or puff pies and desserts. The
preference on sliced white bread has remained constant and has
not changed. While Thais like thin slices which is about 12
millimeters in thickness. We use them to make sandwiches and
toast for breakfast, eaten with butter and jam. The Japanese on
the other hand have changed their preference to thicker slices
of bread
about 18 millimeters. They argue that when you toast these
thicker slices. You will get crispy slices of bread, which are
crunchy on the outside and hot and soft on the inside. Even if
you butter them, the rich flavor if the butter with enhance this
feel of crispy outside and soft inside. I was first introduced
to this concept when I was last in Japan. I noticed that their
sliced breads were much thicker than ours and asked the chef
why. He gave me the explanations, which I have just told you.
But to make sure that he was right I had to try it for myself
and it was in fact true. |
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You
can feel more of the difference in texture of the outside
and inside of the slice of bread. The chef even went
further to explain to me that when we make sandwiches with
rather moist fillings the thicker bread is better because
the sandwiches will not get soggy.
I was hoping that they would introduce this version of thicker
sliced bread in Thailand so that Thais can try and appreciate
the difference. My hope came true when my father was
invited to the launching of a new bakery and their new line
of bread products called A Plus. They have both
the thick and thin slices of bread but what I liked most about
in their line of produces is the slices white bread made from
real butter. For most Thais I think they will find it
expensive because there are only four thick slices of bread
and it cost 22 Bahts. But when you toast it and just
eat it plain you will find out that it smells like butter
and you do not need to spread butter on it. Just eat
it plain with coffee or tea or your favorite hot beverage
in the morning and that is just perfect. You can also
serve it as a snack for your kid when they come home from
school. Have it with milk and you are set. Wee,
I have rambled on enough already now it is your turn to go
find this bread and try it out and see if what I have suggested
is true.
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Can
find it in most supermarkets and conveniencestore.
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Taste
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Hygiene
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Qality
of raw materials
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Price
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Service
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